Kind Co. | Boutique Branding & Communication Studio
Led by Flora Macaulay
Kind Co. is a boutique branding and communication studio where you work directly with your own creative director — bringing nearly two decades of insight, intuition, and experience to your story.
About
Hello, I’m Flora Macaulay — founder of Kind Co., a small but seasoned branding and communication practice built on thoughtfulness, clarity, and care.I’ve spent the last 18+ years working across global investment banking, development, and the social impact space. Since 2011, I’ve held leadership roles in communications and branding — shaping narratives, leading teams, and building brands that reflect their true purpose.Kind Co. is where all of that comes together. When you work with me, you get a creative partner who sees the big picture but cares just as much about the details — a sounding board, strategist, and storyteller in one.
What I do
I work at the intersection of branding, communications, and organisational culture.My work spans:
→ Brand and communication strategy
→ Social media and media relations
→ People strategy and organisational development
→ Culture building and capacity strengthening
If it sits under communications or branding, I can work with you on it—end to end, or anywhere in between.At Kind Co., I bring together strategy, structure, and storytelling. I’ve led Communications and Branding and partnered with founders, leadership teams, and creatives to shape how organisations present themselves—internally and externally—with clarity, cohesion, and care.
Beyond Branding & Communication
I believe the way we work matters as much as the work itself.
Alongside branding and communication strategy, I’ve contributed to:• HR policy development
• Team capacity building
• Workplace well-being initiativesAs part of leadership and secretary to internal complaints committees,
I’ve consistently advocated for inclusive, safe, and kind workplaces.
Other Work I Love
Conversations on Food is an experimental project I founded that explores identity, belonging, and culture through the lens of food. It was featured by Travel + Leisure Asia as one of the country’s most unique culinary experiences. Alongside this, I write about food, community, and the richness of everyday rituals — stories rooted in people and place. All of this is available to explore at conversationsonfood.com.